There is no subsidization of water services in Denmark. Costs are comprised of the price paid by the consumers. A household's expenditure on water services has been at a very stable level for years.

Pictures of dead lobsters in 1987 triggered a focus on the aquatic environment, and the average individual use in Denmark today is 105 litres per day.

To create market conditions similar to those on the competitive markets and thus limit the companies’ monopolistic practices, the water sector is subject to financial regulation.

Eighty-five per cent of the companies work with the Goals, and for the vast majority of these, employee involvement is prioritized as a pathway to successful implementation.

Aarhus Vand will be the first water company in Denmark to gain certification under the SDGs.

BlueKolding is owned by Kolding Municipality, which is engaged in work on the circular economy and the UN's SDGs. BlueKolding therefore devised a business strategy using the SDGs as a framework.